GAN

GAN is the textile and rug brand of the Gandia Blasco Group, rooted in a family craft tradition that began in Valencia, Spain in 1941. The brand specializes in handmade rugs, outdoor poufs, cushions, and textile accessories — pieces designed to work alongside outdoor furniture, anchoring lounge and dining arrangements and bringing warmth, texture, and genuine craft quality to outdoor living environments that furniture alone cannot provide.

GAN produces both indoor and outdoor collections, with its outdoor range specifically designed to perform alongside and beneath outdoor furniture in the most demanding environments. Outdoor GAN rugs and poufs are made from performance fibres that resist UV fading, moisture, staining, and the wear of regular outdoor use — while retaining the visual richness, tactile depth, and design sophistication that are the hallmarks of every GAN collection. Placed beneath an outdoor lounge set or a poolside dining table, a GAN outdoor rug transforms a hard surface into a defined, inviting, and beautifully finished outdoor room.

GAN is particularly known for pushing the boundaries of what outdoor textiles can look and feel like. Under the creative direction of Mapi Millet, the brand collaborates with world-renowned designers — including Patricia Urquiola, Charlotte Lancelot, Neri&Hu, Front, Nendo, and Héctor Serrano — to produce outdoor rugs and poufs that are genuine design objects, not afterthoughts. Collections like the Mangas Space outdoor range by Patricia Urquiola introduce curved, modular textile forms that work as spatial design elements alongside outdoor furniture — defining seating zones, softening transitions between surfaces, and adding a layer of material luxury to any outdoor arrangement.

The GAN outdoor furniture accessories range includes rugs in round, rectangular, oval, and irregular shapes; floor poufs that provide additional outdoor seating or ottomans for outdoor lounge arrangements; cushions coordinated with outdoor furniture fabrics; and large outdoor textile pieces that function as spatial dividers and lounge elements within outdoor furniture environments. All GAN outdoor pieces are handmade in India by expert artisans using natural and recycled fibres, and all are produced under GoodWeave certification — guaranteeing ethical production at every stage.

GAN also offers an extensive customization program for bespoke outdoor projects. Outdoor rugs and textile accessories can be produced in custom dimensions, shapes, fibre compositions, and colourways — making GAN an ideal specification partner for landscape architects, interior designers, and outdoor living specialists working on one-of-a-kind outdoor environments.

At Elemento Living, we carry GAN because the outdoor rug is one of the most important and most underspecified elements in a luxury outdoor furniture environment. A GAN outdoor rug ties a furniture arrangement together, softens a hard deck surface, and adds a layer of handmade craft quality that elevates the entire outdoor space.

For clients searching for outdoor rugs to complement their outdoor furniture, handmade outdoor textile accessories, designer outdoor poufs, or custom outdoor rug solutions for luxury residential terraces and hospitality environments, GAN offers a combination of design quality, artisan craftsmanship, and outdoor performance that no machine-made textile brand can match.

Whether placed beneath an outdoor sofa arrangement, around a poolside dining table, on a covered terrace, or as a defining element of an outdoor lounge environment, GAN outdoor rugs and textile accessories bring the warmth, texture, and design ambition of handmade craft to every outdoor furniture setting.